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So Eco

Brushes and tools from responsibly sourced materials.

  • Tools and accessories
  • Haircare
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So Eco covers the same tools other brands offer, but with materials chosen and traced with environmental impact in mind.

The makeup brushes use bamboo handles and synthetic bristles that are soft, hypoallergenic and hold their shape. The range also takes in hair brushes, cleansing tools, sponges and loofahs.

The brand is PETA certified as vegan and cruelty-free, and supports reforestation: sales have funded the planting of close to 289,000 trees.

In short

Bamboo and synthetic
Bamboo handles with synthetic bristles that are soft, hypoallergenic and hold their shape.
Vegan and PETA certified
Cruelty-free with PETA certification.
Supports reforestation
Sales have funded the planting of close to 289,000 trees.